Sports-Wear

The world of sports have taken over the fashion world lately. High-end designers collaborate with sports brands like never before. On of the latest collaboration, and a really exciting one is between Adidas and Mary Katrantzou. The collection will be released in the middle of November and I can't wait to see the results. Mary Katrantzou, who is famous for her vivid and colourful prints together with technical craftsmanship will definitely add a value to the Adidas collection. Here and here you can read more about the collaboration.

Personally I think it's a good way for the designer brands to reach a wider customer group. The garments are often less expensive and speaks to a wider market, especially when talking through sports channels. The exclusivity is still there as the capsule collections are usually only found in the flagship-/ or in selected multibrand stores. I also think that it increase the "fashion" status for Adidas.

What are your thoughts of the high-end designers collaborations with sports brand? Is it a good way to make the untouchable more touchable or do you think it can decrease the value of the designer brand?

See you soon :)

Shot By Facundo Viera

Zara Dress (similar here & here) // Adidas Superstars Sneakers (here & here) // Bimba & Lola Bag (similar here & here) // Topshop Ring

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